The market for podcasts is growing at a rapid rate, and millions of listeners tune in every day to gain new perspectives or to connect with inspiring voices. This is an excellent opportunity for business owners, authors and thought-leaders. Finding relevant interviews can boost your brand’s visibility, increase your authority, and increase the size of your business.
Why guest booking is the secret weapon of successful companies
Cold-calling customers are a thing of the past. Today’s audiences crave authenticity and connection. The opportunity to be a guest on a podcast allows you an opportunity to showcase your expertise, your tale and engage with people who already care about your work. Here’s how it unlocks a treasure trove of benefits:
Get High-Quality Leads: Podcasts boast loyal listener groups that are constantly seeking out valuable information. You can turn listeners into qualified leads by making yourself an expert.
Expand Your Network: Forge connections with influential podcasters and their audience. Booking a guest opens the way to collaborations, partnerships and valuable contacts in your field.
Enhance Credibility: Getting included in well-known podcasts can make you an authority in your field. The insights you share will build credibility and make you appear as an authoritative source of information that is trustworthy.
Guest appearances are usually followed by backlinks on the podcast platform. Backlinks can boost your website’s visibility in results pages of search engines (SERPs) through a rise in the rank of your website.
How do you book podcast hosts A beginner’s guide
Let’s look at the steps you can follow to book those desired interview slots.
1. Define your goals and audience:
Reconsider your position before you start your booking process. What do you intend to accomplish through your podcast appearances? Do you wish to grow leads, sell your newest book, or establish yourself as a professional? Identifying your goals will help you target relevant podcasts that will appeal to the people most likely to be interested in your message.
2. Design Your Ideal Podcast Guest Persona
What is it that makes a guest memorable? Consider your unique expertise experience, your personal experiences, and the value you could bring to a podcast’s listeners. Your elevator pitch should consist of a brief description of your experience, the things you do and why believe that listeners should be interested.
3. Find the best podcasts with a bit of research
Don’t settle for any old podcast! Spend time researching podcasts that resonate with your intended audience and align with your knowledge. Find podcasts that have a large public and a loyal audience base. Finding relevant shows is easier using tools such as Podmatch or Listen Notes.
4. Make an irresistible pitch
When you have found the perfect podcast, tailor your pitch so that it is a hit with the host. Don’t just send an innocuous message. Introduce yourself, stress your skills and expertise, and then explain how your appearance at the event will benefit your audience.
5. Follow Up (Without Being Annoying)
Be patient after submitting. While some hosts will respond quickly other hosts may take some time. Send them a polite, but not pushy email in the event that you don’t get a response within a reasonable amount of time.
Then Take Your Podcast Guest Booking to the Next Level
Benefits of booking a podcast guest appearance extend far beyond the first interview. You can increase the impact of your appearance by incorporating these additional strategies.
Promoting Your Guest Spot. Use your social media channels and email list to promote the podcast you’ve hosted. Your listeners should be encouraged to tune to the interview and gain knowledge.
Develop Relationships. Do not view a guest’s appearance like a transaction. Keep in touch with the host. Engage with the audience and willing to collaborate. For more information, click Booking Podcast Guests
Are You ready to take the floor?
Podcast guest bookings are an excellent opportunity to reach out and increase the number of people who listen to your podcast to build trust and amplify the voice of your company. Follow these steps to create a guest booking strategy and make the most of podcasts.